As the sun rose and began to burn away the morning fog that loitered over much of the Metroplex on Monday morning, those first rays reminded you this was the dawn of a new campaign.
“It’s hard to believe,” Big 12 commissioner Bob Bowlsby said, “it’s time to get after it again.”
All the signs were there as his conference descended upon the Omni downtown for its annual media days. There were shiny media guides splashed across tables and massive player murals on walls and windows. The Big 12’s new logo was everywhere you looked inside and outside the hotel. Mascots goofed around with sportswriters and with one another and followed the matriarchal lead of cheerleaders who served as the scantily clad chaperons.
This was fun, and it was impossible not to get swept up in the excitement. If you resisted, the chipper annual Mary Kay Seminar was right next door again to add some color to your cheeks.